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Privacy Policy

Alberta Robotics Association Privacy Policy

Effective Date: September 17, 2024

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At Alberta Robotics Association (ARA), we are committed to protecting the privacy and security of our members, visitors, and partners. This Privacy Policy outlines the types of information we collect, how we use and safeguard it, and the choices you have regarding your information.

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Information We Collect

We may collect and process the following types of personal information:

  • Personal Information: When you engage with us (e.g., by registering for events, volunteering, or donating), we may collect your name, email address, phone number, and other contact information.

  • Usage Data: We collect non-personally identifiable information about how visitors interact with our website. This    includes information such as your browser type, IP address, pages visited, time spent on the site, and similar details. We use Google Analytics and Microsoft Clarity for this purpose (see below).

 
Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics helps us understand how visitors use our website so we can improve the user experience. It collects information such as:

  • The pages you visit on our website

  • How long you spend on each page

  • How you arrived at our website (e.g., via a search engine, social media, etc.)

  • Your geographic location (based on your IP address)

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Google Analytics Cookies: Google Analytics uses cookies to track this information. These cookies collect information anonymously, and no personally identifiable data is stored. For more information about Google Analytics' privacy practices, you can visit Google’s Privacy Policy. You may opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

 

Use of Microsoft Clarity

We also use Microsoft Clarity, which is a behavior analytics tool that helps us understand how visitors interact with our website. It provides insights into:

  • Clicks, scrolls, and page navigation

  • Heatmaps to visualize how visitors engage with different areas of the site

  • Session replays that show how visitors interact with the site in real-time.
     

Microsoft Clarity Cookies: Like Google Analytics, Microsoft Clarity uses cookies to track user interactions. These cookies do not collect personally identifiable information and are used solely for improving user experience and website performance. For more information on Microsoft Clarity's privacy practices, you can visit Microsoft's Privacy Statement.

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How We Use Your Information

We use the information collected for the following purposes:

  • To improve the functionality and performance of our website

  • To understand how visitors interact with our website and optimize their experience

  • To communicate with you about events, programs, and initiatives (only with your consent)

  • To comply with legal obligations and protect the safety of our users

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Data Sharing and Third Parties

We do not sell, trade, or rent your personal information to third parties. However, we may share data with trusted partners who assist us in website operations, event management, or other organizational functions, provided that they agree to keep your data confidential.

We may also share data if required by law, regulation, or legal process.

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Data Security

We take reasonable measures to protect the personal information we collect and store. This includes using encryption, secure servers, and limiting access to personal information to only those who need it for operational purposes.

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Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: You may request access to the personal information we hold about you.

  • Correction: You may request corrections to inaccurate or incomplete information.

  • Deletion: You may request the deletion of your personal information, subject to legal obligations.

  • Opt-Out: You may opt-out of receiving communications from us at any time.

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Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. By using our website, you consent to the use of cookies. You may disable cookies in your browser settings, but this may affect the functionality of the website.

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Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

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Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights regarding your personal information, please contact us at:

Alberta Robotics Association  
info@albertarobotics.com

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